De Luxe was commissioned to devise a publication for the East Asia Foundation, a South Korean ‘think tank’. The publication needed to carry a seriousness befitting the contributing authors’ status (former and serving national leaders etc) and a style cachet that would allow it to stand out as an enjoyable, accessible read.
We worked around a convenient, compact size and invested heavily in developing the information/Illustration side of the product. We developed thematic concepts for groups of stories and we continue to work closely with the editors to coordinate design and editorial components into an magazine that is both intellectually and aesthetically pleasing.
After many years working with large publication redesigns, we realised that a common element in all is the need for a business to embrace change. Not just a new design, but also a new way of working. We sought out Primed to enhance our understanding of what was involved, and our ability to contribute to effective, lasting change. Read the rest of this entry »
A publicly listed engineering firm that keeps on breaking its own world records for horizontal directional drilling and pipeline construction. Lucas needed to let the markets know where their strengths were; not in size of staff or infrastructure, but in their problem-solving capacity. Read the rest of this entry »