The ad industry rule of thumb says that the average Westerner sees 3000 commercial messages a day. That's a lot to fit in!
And fitting them all in one book was a task that we approached with great gusto when designing The Gruen Transfer — a tome that explores advertising in our lives,
from eyes open to eyes shut. Available at all reputable book retailers. A piece of interesting trivia; the author of the book, Jon Casimir, attended the same high school as luxette Katherine Hall.
Who says nothing good ever came
out of Canberra?